If they have speakers, it can be disruptive to everyone around them, waking up babies or interrupting work. If they’re wearing earbuds, it can damage their hearing. Imagine if someone has their volume settings set low, but the video player you use is on high volume. It’s disruptive, annoying, and even potentially harmful to a user to have a video that plays without their control. The one that comes up most often is just the noise issue. There are a lot of problems with using autoplay videos in your marketing or on your website. The Silent Autoplay General Problems with Autoplay It’s actually a pretty interesting discussion, even if I’m a little biased on the issue. With big companies like Facebook and Twitter making use of them, you can bet other websites are going to use them as well. The attention they draw, the people who watch them, the conversions they create it’s all an incentive to keep growing. On the other hand, autoplay videos won the war. It’s why even when Facebook has autoplay videos in their organic feeds and Google tests them on search results, they’re still muted until the user takes action to see what they contain. A sudden burst of noise when you’re listening to some chill music or otherwise just focusing on text is hugely disruptive. In a few cases, I’ve even used an ad blocker to blacklist the video player on a specific site, just because it’s so obnoxious. I personally don’t much like them any time I’m browsing a website and there’s an embedded video player, I have to wait for the damn video to load so I can pause it to actually read the article or landing page I’m on. As much as I might wish otherwise, there isn’t really a consensus amongst the marketing community about autoplay videos.
0 Comments
Leave a Reply. |